UC Market Insights

Amsterdam 2017

22 September

Kimpton DeWitt Amsterdam


Are you ready to learn what the decision makers from over 2,000 Small and Medium Enterprise businesses think about Unified Communications? 

Join Broadsoft, Polycom, and Edgewater Networks in Amsterdam on 22 September for UC Market Insights Netherlands.

During this exclusive, one-day event, we will be presenting proprietary research based on a survey of more than 2,000 SMEs across the UK and Europe. The study offers insights into the purchase drivers and buying behaviors of European SMEs and offers guidance for service providers selling into this market.

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22 September 2017


10:30 - 15:30


Kimpton DeWitt Amsterdam

Nieuwezijds Voorburgwal 5, 1012 RC

Amsterdam, Netherlands


10:30 – 11:00  Registration

11:00 – 11:30  Introductions

11:30 – 12:15  The Dutch SME Market for Unified Communications

In this session, we will present an overview of the types of voice, video, and IT infrastructure services currently being used by SMEs in the Netherlands. We will look at the rate of UC adoption and the barriers to increasing it. For SMEs who have yet to adopt, we will explore their understanding of UC, their purchase drivers and buying behaviours, and their service provider preferences. The data will be presented with an eye toward helping craft better UC service offers for the SME market.

Speaker: John Macario, Senior Vice President Marketing and Product Management at Edgewater Networks

12:15 – 12:30  Break

12:30 – 13:15  Learning from Netherlands Unified Communications Adopters

Our second session focuses on Dutch SMEs that have already adopted UC. We will discuss how they say it has changed and improved their businesses. We will explore why they adopted UC, their experiences during the purchase process, what features are most important to their businesses, and how they selected their UC service provider. We will focus on how learnings from these UC adopters can be applied to UC offers and sales processes.

Speaker: John Macario, Senior Vice President and Product Management at Edgewater Networks

13:15 – 14:00  Best Practices for Scaling Your UCaaS Business

This joint session will feature three industry leaders who enable the mass adoption of Unified Communications: Broadsoft, Edgewater Networks, and Polycom. In this interactive panel discussion, hear from subject matter experts, as they discuss the UC market, on what makes a successful UC product offer and what important factors to consider when scaling your customer facing operations.

Speaker: To Be Announced

14:00 – 15:30  Lunch and Networking