UC Market Insights

milan 2017

27 September

Location Coming Soon!


Are you ready to learn what the decision makers from over 2,000 Small and Medium Enterprise businesses think about Unified Communications? 

Join Broadsoft, Polycom, and Edgewater Networks in Milan on 27 September for UC Market Insights Italy.

During this exclusive, one-day event, we will be presenting proprietary research based on a survey of more than 2,000 SMEs across the UK and Europe. The study offers insights into the purchase drivers and buying behaviors of European SMEs and offers guidance for service providers selling into this market.

Calendar Icon (120x120).png

27 September 2017


10:30 - 15:30


Location Coming Soon!

Save the Date


10:30 – 11:00  Registration

11:00 – 11:30  Introductions

11:30 – 12:15  The Italian SME Market for Unified Communications

In this session, we will present an overview of the types of voice, video, and IT infrastructure services currently being used by SMEs in Italy. We will look at the rate of UC adoption and the barriers to increasing it. For SMEs who have yet to adopt, we will explore their understanding of UC, their purchase drivers and buying behaviours, and their service provider preferences. The data will be presented with an eye toward helping craft better UC service offers for the SME market.

Speaker: To Be Announced

12:15 – 12:30  Break

12:30 – 13:15  Learning from Italy's Unified Communications Adopters

Our second session focuses on Italian SMEs that have already adopted UC. We will discuss how they report it has changed and improved their businesses. We will explore why they adopted UC, their experiences during the purchase process, what features are most important to their businesses, and how they selected their UC service provider. We will focus on how learnings from these UC adopters can be applied to UC offers and sales processes.

Speaker: To Be Announced

13:15 – 14:00  Best Practices for Scaling Your UCaaS Business

This joint session will feature three industry leaders that enable the mass adoption of Unified Communications: Broadsoft, Edgewater Networks, and Polycom. In this interactive panel discussion, hear from subject matter experts, as they discuss the UC market, on what makes a successful UC product offer and what important factors to consider when scaling your customer facing operations.

Speaker: To Be Announced

14:00 – 15:30  Lunch and Networking